European Marketing Data and Statistics 2010 is Euromonitor International's best-selling statistical handbook. It contains comparable demographic, economic and marketing information for 44 European countries. The subjects covered range from advertising, health, media and leisure to home ownership, external trade and population.
It is an ideal starting point for building country profiles, strategic planning and European market analysis. Within minutes you can compare advertising expenditure by medium, annual disposable income, government expenditure on health and much more.
Publication date: Nov 2009 sample 
Key features
- A unique compilation of hard to find information for 44 European countries, ranging from education to banking and finance
- Cross-country comparable data presented in easy to read statistical tables for 25 subject areas
- 28 years of data allowing you to examine historic as well as recent trends
- Researched from official sources, such as UN, OECD, IMF, national statistical offices, central banks, international and national trade and industry associations
Reasons to buy this book
- Examine how much money people spend on travel and tourism and identify their prefered method of transportation
- Identify how much consumers in Eastern Europe pay for milk and tea in comparison with inhabitants of Western Europe
- Discover which nationalities have the highest obesity rates
- Analyse which countries have the highest and the lowest monthly minimum wage in Europe
- Track down the total gross domestic product and gross national income in 44 European countries
Geographic coverage
Albania, Austria, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Gibraltar, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia and Montenegro, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom
Quotes
* Please note: Data may not be available for every data type in every country covered due to lack of available data in some countries.
"An essential source of reference for managing directors, marketing personnel, market researchers and libraries"
American Reference Books Annual
"This remains a useful source that provides easy access to a large amount of statistical data on demographics, cultural indicators, etc. Recommended for libraries supporting programs in international marketing."
CHOICE Magazine
