ISBN: 978-1-84264-537-6

European Marketing Data and Statistics 2011

A ‘must-have’ reference book for every library

European Marketing Data and Statistics is Euromonitor’s best-selling reference book. Now in its 46th edition the book has hard to find demographic, economic and marketing statistics for 44 European countries. A broad range of data is researched including home ownership, health and population statistics. Buy this book and you have an ideal starting point for building detailed country profiles.


"An essential source of reference for managing directors, marketing personnel, market researchers and libraries" American Reference Books Annual


"This remains a useful source that provides easy access to a large amount of statistical data on demographics, cultural indicators, etc. Recommended for libraries supporting programs in international marketing" CHOICE Magazine

Publication date: Nov 2010                   sample  

 

Key features

European Marketing Data and Statistics includes

  • Hard-to-research demographic, economic and marketing statistics in one place
  • Data for 44 countries that can easily be compared across nations
  • Data spanning 30 years* for reviewing historic as well as recent trends (*to 1980 where possible)

Key areas researched

Advertising; Agricultural resources and output; Automotives and transport; Banking and finance; Consumer expenditure; Consumer market sizes; Consumer prices and costs; Economic indicators; Education; Energy resources and output; Environmental data; External trade; Health; Home ownership; Household profiles; Income and deductions; Industry; IT and telecommunications; Labour; Media and leisure; Population; Retailing; Travel and tourism

Discover

  • Which European country has the highest circulation of credit cards
  • The rate of unemployment in each country over 30 years
  • How much is spent on online advertising
  • How much the Swedes spend on beauty and personal care per capita
  • How many broadband internet subscribers there are in Bulgaria

Reasons to buy this book

  • New lower price – excellent value for money
  • Uniquely comprehensive marketing data in one volume
  • Data presented in easy to read tables and comparable across countries
  • Ideal for company or academic libraries
  • Euromonitor consults thousands of sources to research this data saving your research time
  • Broad appeal – useful to many library users

Geographic coverage

Albania, Austria, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Gibraltar, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia and Montenegro, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom

* Please note: Data may not be available for every data type in every country covered due to lack of available data in some countries.

Table of contents

EUROPEAN MARKETING DATA AND STATISTICS 2011 

  Foreword and Guide 

Foreword 

Guide to Using the Handbook 

Scope of the Handbook 

Subject Coverage 

Data Coverage 

Country Coverage 

Sources 

List of Abbreviations 

Section One  Advertising 

Table 1.1 — Advertising Expenditure by Medium 2009 

Table 1.2 — TV Adspend 1985-2009 

Table 1.3 — Radio Adspend 1985-2009 

Table 1.4 — Print Adspend 1985-2009 

Table 1.5 — Cinema Adspend 1985-2009 

Table 1.6 — Outdoor Adspend 1985-2009 

Table 1.7 — Online Adspend 1999-2009 

Section Two  Agricultural Resources and Output 

Table 2.1 — Agricultural Output Indices 1985-2009 

Table 2.2 — Food Output Indices 1985-2009 

Table 2.3 — Land Use and Irrigation 2009 

Table 2.4 — Livestock 2009 

Table 2.5 — Selected Crop Production 2009 

Table 2.6 — Dairy Products and Egg Production 2009 

Table 2.7 — Meat Production 2009 

Table 2.8 — Cereal Production 2009 

Table 2.9 — Forestry and Paper Product Production 2009 

Table 2.10 — Organic Farming Land Use 1985-2009 

Table 2.11 — Organic Farms 1985-2009 

Section Three  Automotives and Transport 

Table 3.1 — Commercial Vehicles in Use 1980-2009 

Table 3.2 — Passenger Cars in Use 1980-2009 

Table 3.3 — Two-Wheelers in Use 1980-2009 

Table 3.4 — Commercial Vehicles Production 1980-2009 

Table 3.5 — Passenger Cars Production 1980-2009 

Table 3.6 — Two-Wheelers Production 1985-2009 

Table 3.7 — Automotive Diesel Price 1980-2009 

Table 3.8 — Leaded/Lead Replacement Petrol Price 1980-2009 

Table 3.9 — Premium Unleaded Petrol Price 1980-2009 

Table 3.10 — Commercial Vehicle New Registrations 1980-2009 

Table 3.11 — Diesel Car New Registrations 1985-2009 

Table 3.12 — Passenger Car New Registrations 1985-2009 

Table 3.13 — Two-Wheelers New Registrations 1985-2009 

Table 3.14 — Airline Freight 1980-2009 

Table 3.15 — Airline Passengers 1980-2009 

Table 3.16 — Scheduled Flights: Distance Flown 1980-2009 

Table 3.17 — Merchant Shipping Fleet 1980-2009 

Table 3.18 — Public Railway Network 1980-2009 

Table 3.19 — Railway Statistics of Major National Carriers 2009 

Table 3.20 — Railway Freight 1980-2009 

Table 3.21 — Railway Passenger 1985-2009 

Table 3.22 — Car Traffic 1980-2009 

Table 3.23 — Road-Transported Goods 1980-2009 

Table 3.24 — Passenger Cars: Average Annual Distance Travelled 1980-2009 

Table 3.25 — Road Network 2009 

Section Four  Banking and Finance 

Table 4.1 — Private Sector Bank Claims 1980-2009 

Table 4.2 — Deposit Money Bank Assets 1980-2009 

Table 4.3 — Deposit Money Bank Liabilities 1980-2009 

Table 4.4 — Annual Lending Rates 1980-2009 

Table 4.5 — Deposit Money Bank Reserves 1980-2009 

Table 4.6 — Credit Cards in Circulation 1998-2009 

Table 4.7 — Charge Cards in Circulation 1998-2009 

Table 4.8 — Credit Card Expenditure 1998-2009 

Table 4.9 — Charge Card Expenditure 1998-2009 

Table 4.10 — Credit Card Transactions 1998-2009 

Table 4.11 — Charge Card Transactions 1998-2009 

Table 4.12 — Average Expenditure per Credit Card 1998-2009 

Table 4.13 — Average Expenditure per Charge Card 1998-2009 

Table 4.14 — Average Expenditure per Credit Card Transaction 1998-2009 

Table 4.15 — Average Expenditure per Charge Card Transaction 1998-2009 

Section Five  Consumer Expenditure 

Table 5.1 — Consumer Expenditure 1990-2009 

Table 5.2 — Consumer Expenditure by Object 2009 

Table 5.3 — Food and Non-alcoholic Beverages Consumer Expenditure 1990-2009 

Table 5.4 — Alcoholic Beverages and Tobacco Consumer Expenditure 1990-2009 

Table 5.5 — Clothing and Footwear Consumer Expenditure 1990-2009 

Table 5.6 — Housing Consumer Expenditure 1990-2009 

Table 5.7 — Household Goods and Services Consumer Expenditure 1990-2009 

Table 5.8 — Health Goods and Medical Services Consumer Expenditure 1990-2009 

Table 5.9 — Transport Consumer Expenditure 1990-2009 

Table 5.10 — Communications Consumer Expenditure 1990-2009 

Table 5.11 — Leisure and Recreation Consumer Expenditure 1990-2009 

Table 5.12 — Education Consumer Expenditure 1990-2009 

Table 5.13 — Hotels and Catering Consumer Expenditure 1990-2009 

Table 5.14 — Miscellaneous Goods and Services Consumer Expenditure 1990-2009 

Section Six  Consumer Market Sizes 

Table 6.1 — Alcoholic Drinks: Per Capita Retail Sales 2009 

Table 6.2 — Beauty and Personal Care: Per Capita Retail Sales 2009 

Table 6.3 — Major Appliances: Per Capita Retail Sales 2009 

Table 6.4 — Small Appliances 2009: Per Capita Retail Sales 2009 

Table 6.5 — Clothing and Footwear: Per Capita Retail Sales 2009 

Table 6.6 — Consumer Electronics: Per Capita Retail Sales 2009 

Table 6.7 — Consumer Health: Per Capita Retail Sales 2009 

Table 6.8 — Fresh Foods: Per Capita Retail Sales 2009 

Table 6.9 — Home Care Products: Per Capita Retail Sales 2009 

Table 6.10 — Hot and Soft Drinks: Per Capita Retail Sales 2009 

Table 6.11 — Dairy Products and Ice Cream: Per Capita Retail Sales 2009 

Table 6.12 — Bakery Products: Per Capita Retail Sales 2009 

Table 6.13 — Confectionery: Per Capita Retail Sales 2009 

Table 6.14 — Other Selected Packaged Foods: Per Capita Retail Sales 2009 

Table 6.15 — Tissue and Hygiene: Per Capita Retail Sales 2009 

Table 6.16 — Tobacco: Per Capita Retail Sales 2009 

Table 6.17 — Toys and Games: Per Capita Retail Sales 2009 

Section Seven  Consumer Prices and Costs 

Table 7.1 — Consumer Prices Indices 1990-2009 

Table 7.2 — Food and Non-Alcoholic Beverage Price Indices 1990-2009 

Table 7.3 — Food and Drink Costs: Selected Items 2009 

Table 7.4 — Alcoholic Beverage and Tobacco Price Indices 1990-2009 

Table 7.5 — Clothing and Footwear Price Indices 1990-2009 

Table 7.6 — Housing Price Indices 1990-2009 

Table 7.7 — Household Goods and Services Price Indices 1990-2009 

Table 7.8 — Health Goods and Medical Services Price Indices 1990-2009 

Table 7.9 — Transport Price Indices 1990-2009 

Table 7.10 — Communications Price Indices 1990-2009 

Table 7.11 — Leisure and Recreation Price Indices 1990-2009 

Table 7.12 — Education Price Indices 1990-2009 

Table 7.13 — Hotel and Catering Price Indices 1990-2009 

Table 7.14 — Miscellaneous Goods and Services Price Indices 1990-2009 

Section Eight  Economic Indicators 

Table 8.1 — Gross Domestic Product in National Currencies 1980-2009 

Table 8.2 — Gross Domestic Product in US$ 1980-2009 

Table 8.3 — Gross Domestic Product by Origin2009 

Table 8.4 — Gross Domestic Product by Origin 2009 (% Analysis) 

Table 8.5 — Gross Domestic Product Usage 2009 

Table 8.6 — Gross Domestic Product Usage 2009 (% Analysis) 

Table 8.7 — Gross National Income in National Currencies 1980-2009 

Table 8.8 — Gross National Income in US$1980-2009 

Table 8.9 — Money Supply 1985-2009 

Table 8.10 — Inflation Rates (Annual) 1985-2009 

Table 8.11 — Public Consumption 1985-2009 

Table 8.12 — Private Consumption 1985-2009 

Table 8.13 — Government Finance and International Liquidity 2009 

Table 8.14 — Government Expenditure by Object 2009 

Table 8.15 — Government Expenditure by Object 2009 (% Analysis) 

Table 8.16 — Current Account Balance 1998-2009 

Table 8.17 — Corruption Perception Index 1998-2009 

Table 8.18 — Minimum Wage (Monthly) 1998-2009 

Table 8.19 — Foreign Direct Investment Intensity 1998-2009 

Table 8.20 — Exchange Rates Against the US$ 1985-2009 

Table 8.21 — Exchange Rates Against the EUR 1985-2009 

Section Nine  Education 

Table 9.1 — Education Statistics 2009 

Table 9.2 — Pre-primary Education 2009 

Table 9.3 — Primary Education 2009 

Table 9.4 — Secondary Education 2009 

Table 9.5 — Higher and University Education 2009 

Table 9.6 — Foreign Students in Higher and University Education 1985-2009 

Table 9.7 — Foreign Students' Share of All Higher and University Education Students 1985-2009 

Section Ten  Energy Resources and Output 

Table 10.1 — Refinery Product Consumption 2009 

Table 10.2 — Motor Gasoline Consumption 1985-2009 

Table 10.3 — Aviation Fuels Consumption 1985-2009 

Table 10.4 — Biofuels Consumption 1998-2009 

Table 10.5 — Energy Intensity 1998-2009 

Table 10.6 — Biofuel Production 1998-2009 

Table 10.7 — Crude Oil Production 1998-2009 

Table 10.8 — Electricity Production 2009 

Table 10.9 — Natural Gas Production 1985-2009 

Table 10.10 — Refinery Output 1990-2009 

Table 10.11 — Primary Energy Consumption: Selected Materials 2009 

Table 10.12 — Coal Consumption 1985-2009 

Table 10.13 — Crude Oil Consumption 1985-2009 

Table 10.14 — Natural Gas Consumption 1985-2009 

Table 10.15 — Nuclear Energy Consumption 1985-2009 

Table 10.16 — Hydroelectricity Consumption 1985-2009 

Table 10.17 — Electricity Residential Consumption 1985-2009 

Table 10.18 — Gas Residential Consumption 1985-2009 

Section Eleven  Environmental Data 

Table 11.1 — Carbon Dioxide Emissions 2009 

Table 11.2 — Air and Water Pollutant Emissions 2009 

Table 11.3 — Waste Generation 2009 

Table 11.4 — Recycling Levels of Packaging Waste 2009 

Section Twelve  External Trade 

Table 12.1 — Imports (cif) 1980-2009 

Table 12.2 — Imports (cif) by Origin 2009 

Table 12.3 — Imports (cif) by Origin 2009 (% Analysis) 

Table 12.4 — Imports (cif) by Commodity: SITC Classification 2009 

Table 12.5 — Imports (cif) by Commodity: SITC Classification 2009 (% Analysis) 

Table 12.6 — Exports (fob) 1980-2009 

Table 12.7 — Exports (fob) by Destination 2009 

Table 12.8 — Exports (fob) by Destination 2009 (% Analysis) 

Table 12.9 — Exports (fob) by Commodity: SITC Classification 2009 

Table 12.10 — Exports (fob) by Commodity: SITC Classification 2009 (% Analysis) 

Table 12.11 — Trade Balance 1980-2009 

Section Thirteen  Health 

Table 13.1 — Hospitals and Hospital Bed  2009 

Table 13.2 — Doctors, Nurses and Dentists 2009 

Table 13.3 — Causes of Death: Male 2009 

Table 13.4 — Causes of Death: Female 2009 

Table 13.5 — Food Supply: Average Consumption of Calories, Protein and Fat 2009 

Table 13.6 — Government Health Expenditure 2009 

Table 13.7 — Obese Population (BMI 30kg/Sq M or More) 1985-2009 

Section Fourteen  Home Ownership 

Table 14.1 — Housing Stock 1980-2009 

Table 14.2 — New Dwellings Completed 1980-2009 

Table 14.3 — Households by Tenure 2009 

Table 14.4 — Households by Type of Dwelling 2009 

Section Fifteen  Household Profiles 

Table 15.1 — Households 1985-2009 

Table 15.2 — Household Average Number of Occupants at January 1st 1985-2009 

Table 15.3 — Households by Urban/Rural Split 2009 

Table 15.4 — Households by Number of Persons 2009 

Table 15.5 — Households by Number of Rooms 2009 

Table 15.6 — Households by Sex of Head of Household 2009 

Table 15.7 — Households by Age of Head of Household: 2009 

Table 15.8 — Households by Education of Head of Household 2009 

Table 15.9 — Households by Status of Head of Household 2009 

Table 15.10 — Households by Type 2009 

Table 15.11 — Households by Annual Disposable Income Band 2009 

Table 15.12 — Household Durable Ownership 2009 

Section Sixteen  Income and Deductions 

Table 16.1 — Gross Income (Annual) 1990-2009 

Table 16.2 — Gross Income by Source 2009 

Table 16.3 — Tax and Social Security Contributions 1990-2009 

Table 16.4 — Disposable Income (Annual) 1990-2009 

Table 16.5 — Net Savings 1990-2009 

Table 16.6 — Savings Ratio 1990-2009 

Section Seventeen  Industry 

Table 17.1 — General Industrial Production Indices 1980-2009 

Table 17.2 — Manufacturing Production Indices 1980-2009 

Table 17.3 — Mining Production Indices 1980-2009 

Section Eighteen  IT and Telecommunications 

Table 18.1 — Internet Users 1990-2009 

Table 18.2 — Dial-Up Internet Subscribers 1998-2009 

Table 18.3 — Broadband Internet Subscribers 1998-2009 

Table 18.4 — Personal Computers in Use 1990-2009 

Table 18.5 — Capital Investment in Telecommunications 1985-2009 

Table 18.6 — Mobile Telephone Subscriptions 1990-2009 

Table 18.7 — Mobile Telecommunications Revenues 1990-2009 

Table 18.8 — Mobile Telephone Calls 1990-2009 

Table 18.9 — Mobile Telephone Calls per Mobile Telephone Subscriber 1990-2009 

Table 18.10 — Telephone Lines in Use 1990-2009 

Table 18.11 — National Telephone Calls 1990-2009 

Table 18.12 — International Outgoing Telephone Calls 1990-2009 

Section Nineteen  Labour 

Table 19.1 — Employed Population 1980-2009 

Table 19.2 — Employment by Activity 2009 

Table 19.3 — Paid Employment in Manufacturing 1980-2009 

Table 19.4 — Unemployed Population 1980-2009 

Table 19.5 — Unemployment Rate 1980-2009 

Table 19.6 — Average Working Week in Non-Agricultural Activities 1980-2009 

Table 19.7 — Average Working Week in Manufacturing 1980-2009 

Table 19.8 — Economically Active Population by Age Group 2009 

Table 19.9 — Economically Active Population by Age Group 2009 (% Analysis) 

Table 19.10 — Economically Active Population by Sex 2009 

Section Twenty  Media and Leisure 

Table 20.1 — Cinemas 2009 

Table 20.2 — Cinema Attendances 1990-2009 

Table 20.3 — DVD Rentals 2009 

Table 20.4 — Newspapers 2009 

Table 20.5 — Colour TV Households 2004-2009 

Table 20.6 — Cable TV Households 2004-2009 

Table 20.7 — Satellite TV Households 2004-2009 

Table 20.8 — Number of Digital Satellite Pay TV Subscribers 2004-2009 

Section Twenty-one  Population 

Table 21.1 — Total Population 1980-2009: National Estimates at Mid-Year 

Table 21.2 — Total Population 1980-2009: National Estimates at January 1st 

Table 21.3 — Population by Sex and Age at January 1st 2009 

Table 21.4 — Population by Sex and Age (%) at January 1st 2009 

Table 21.5 — Live Births 1985-2009 

Table 21.6 — Deaths 1985-2009 

Table 21.7 — Birth Rates 1985-2009 

Table 21.8 — Death Rates 1985-2009 

Table 21.9 — Infant Mortality Rates 1985-2009 

Table 21.10 — Marriage Rates 1985-2009 

Table 21.11 — Divorce Rates 1985-2009 

Table 21.12 — Fertility Rates 1985-2009 

Table 21.13 — Life Expectancy at Birth 2009 

Table 21.14 — Population Density 1985-2009 

Table 21.15 — Urban Population 1985-2009 

Table 21.16 — Rural Population 1985-2009 

Table 21.17 — Pensioners 1990-2009 

Table 21.18 — Population by Marital Status 2009 

Table 21.19 — Population by Educational Attainment 2009 

Table 21.20 — Male and Female Population by Age at January 1st 2009 

Table 21.21 — Male Population at January 1st 1990-2009 

Table 21.22 — Female Population at January 1st 1990-2009 

Table 21.23 — Children Aged 0-14 Years at January 1st 1990-2009 

Table 21.24 — Persons of Working Age (15-64 Years) at January 1st 1990-2009 

Table 21.25 — Persons Aged 65 Years and over at January 1st 1990-2009 

Table 21.26 — Population by Age Group at January 1st 2009 

Table 21.27 — Population by Age Group (%) at January 1st 2009 

Table 21.28 — Total Population 2010-2020 at January 1st 

Table 21.29 — Children Aged 0-14 Years Forecasts at January 1st 2010-2020 

Table 21.30 — Persons of Working Age (15-64 Years) Forecasts at January 1st 2010-2020 

Table 21.31 — Persons Aged 65 Years and Over Forecasts at January 1st 2010-2020 

Section Twenty-two  Retailing 

Table 22.1 — Retail Sales 2004-2009 

Table 22.2 — Store-Based Retailer Sales by Grocery/Non Grocery Split 2009 

Table 22.3 — Store-Based Retailer Outlets by Grocery/Non Grocery Split 2009 

Table 22.4 — Grocery Retailer Sales by Type 2009 

Table 22.5 — Non-Grocery Retailer Sales by Type 2009 

Table 22.6 — Non-Store Retailer Sales by Type 2009 

Table 22.7 — Non-Store Retailer Sales by Type (% Analysis) 2009 

Section Twenty-three  Travel and Tourism 

Table 23.1 — Average Tourist Nights in Accommodation Establishments 1990-2009 

Table 23.2 — Average Tourist Nights in the Country 1990-2009 

Table 23.3 — Domestic Tourist Nights 1990-2009 

Table 23.4 — International Tourist Nights 1990-2009 

Table 23.5 — Expenditure by Tourists 1980-2009 

Table 23.6 — Receipts from Tourism 1980-2009 

Table 23.7 — Rooms in Tourist Accommodation 1990-2009 

Table 23.8 — Bed-places in Tourist Accommodation 1990-2009 

Table 23.9 — Hotel Bed Occupancy Rates 1990-2009 

Table 23.10 — International Tourist Arrivals 1990-2009 

Table 23.11 — Tourist Arrivals by Method 2009 

Table 23.12 — Tourist Arrivals by Region 2009